Get ready to:
Activate your voice. Build community + connection.
Spark powerful conversation. Ignite change.
Have you been dreaming of creating a podcast but don’t know where to start?
You know you’ve got an important message to share and you’re certain podcasting is the perfect way to share it. But podcasting seems so technical and overwhelming. You’re sure your voice sounds funny. Just the thought of sitting behind a microphone makes you break out in a cold sweat. You’ve got a great topic in mind but no idea how to go about contacting guests or what questions to ask. And what will other people say and think? Or, even worse, what if nobody listens?
Have you been podcasting for a while but haven’t had the impact you hoped for?
You were excited when you first started this podcasting gig. But for some reason the spark is gone. You’re feeling stuck and frustrated. Perhaps you’re uncertain of your message and direction. Or your interview style and questions just aren’t quite hitting the mark. You’re having trouble getting guests to say yes and even when they do, they don’t share the interviews. You know your podcast idea is awesome but how do you grow and expand your audience?
What you really want is to…
+ Build powerful connections and relationships in the online world
+ Reach new audiences and create a community of engaged, adoring and loyal fans
+ Have potent goose-bumpy-heart-explosive-tears-of-resonance-conversations that serve, inspire and ignite change
+ Find your voice and express yourself through spoken word (because sometimes writing just doesn’t cut it)
+ Share in a way that is real, aligned and authentically you
+ And, of course, have your message touch the hearts (and ears) of people all around the world
IGNITE: PODCASTING FOR CHANGEMAKERS
A comprehensive online podcasting program specifically designed to support and guide you as you step behind the mic and beam your message out to the world.
I started podcasting in May 2015 with my sister and a podcast called She Makes Magic.
We started the podcast simply because we wanted to hear real stories from real women who had followed the call of their hearts. We thought these conversations were needed. Turns out, they were.
She Makes Magic became hugely popular.
Our small blogging community, we’d been nurturing for almost five years with barely any engagement suddenly quadrupled in size and we were inundated with emails from our listeners. Truly, we were blown away.
In 2016, my sister and I decided to close She Makes Magic and go our own way.
Having fallen in love with podcasting, I couldn’t imagine my life without it, so I created Untangled. I was hungry for deep, intimate and honest conversations about the journey of the soul. Again, I believed these conversations were desperately needed. They were.
Just like She Makes Magic, the message of Untangled spread like wildfire.
I started to receive emails from other women asking about my podcasting process.
+ I want to create a podcast but it just feels so huge and overwhelming. Where do I start?
+ You seem to know exactly the right questions to ask at exactly the right time, how do you do that?
+ How do you contact your guests?
+ What’s your formula for launching?
+ I love your interview style. How do you stay so present and hold space for your guest?
+ How do you manage to share so vulnerably and honestly? Don’t your get scared?
And not to mention all the technical questions, too.
That’s when I had the idea to create Ignite: Podcasting for Changemakers and I started supporting other women on their podcasting journeys.
Since I started podcasting I have…
+ Created a global community of connected and engaged women.
+ Found my unique voice and become more confident in speaking publicly.
+ Formed strong and beautiful connections with women I have admired for a long time.
+ Been featured in several magazines.
+ My calendar filling up with speaking opportunities.
+ Found my passion and soul work.
+ Women contacting me every day, thanking me for the message I’m sharing and the work I’m doing.
+ And, because I freaking love podcasting so much, I’ve created a whole business based on it.
A COLLISION OF PODCASTING SOUL AND STRATEGY
What I noticed when I began my podcasting journey is the podcasting landscape and language is confusing. And it’s also very ‘masculine’ – technical, structured and strategic. While there is absolutely nothing wrong with this (in fact, this is an important part of podcasting), podcasting is SO much more than just tech and strategy.
Your energy, vibe, voice, interviewing style, belief systems and intentions all play a huge role.
It felt to me like the podcasting world was lacking heart and soul. It needed a feminine touch.
And so Ignite: Podcasting for Changemakers was born.
Let’s get really honest here. If you’ve felt the podcasting pull and you’re a heart-centred female entrepreneur with a powerful message, podcasting is part of your soul work. Podcasting can and will become an integral role in getting your message out into the world.
That’s why, in Ignite, we go deep into the soul of podcasting – we explore your vibe, vision and essence and then we weave this essence throughout your podcast, creating something that is totally unique to you and aligned with the message you’re here to offer up.
Then we blend all this together with proven strategies and formulas to ensure your message reaches the people who so desperately need it.
You’ll learn the secret formula I’ve used to launch my podcasts.
The formula which brought in thousands of listens in the first month after launch (for both of my podcasts) and listings in Apple Podcasts New & Noteworthy, What’s Hot and Top 100 podcasts.
I teach you the exact steps and strategies I’ve used to soulfully build a community of loyal and engaged listeners.
The kind of listeners who:
+ Light up every time they see a new episode go live.
+ Binge listen and play your episodes on repeat.
+ Refresh their podcast feeds in the hope you’ve released a new episode early.
+ Send adoring thank you emails.
+ Are so moved and inspired by your content, they want more of you and your services.
Ignite is a collision of podcasting soul and strategy. It is like no other podcasting program out there.
KIND WORDS ABOUT IGNITE
“The way Alana holds space, inspires, motivates and teaches her Ignite course is so epically heart-filled and rich. You can sense she TRULY cares about each and every one and their individual progress. To me she is the essence of a new way of doing business in this world: super professional, dedicated and structured, yet filled with space, heart and soul. She fully embraces the feminine and masculine with the best of both worlds. With her course, you’ll be fully equipped to go out into the world and share your unique voice. Everything is broken down for you and easy to access and understand, even for the technically challenged. Furthermore, you become part of a lovely support group of other global female podcasters who are out there changing the world and cheering each other on. If you want your own Podcast, Alana is your wing-woman and wizard.”
Laura Storm, host of The Cracks of Light Podcast
“I NEVERRRR join classes or groups anymore. It’s very rare that I find anything that feels truly aligned and integral for me, top to bottom, and led by someone I inherently trust and know gut-level can lead me through something in deeper ways than I can do it myself. So this? Ignite is seriously special. Your enthusiasm and clarity and soft, expansive trust in this divine process of creation is a salve to my heart, and actually amps me up about podcasting – more than I’m able to on my own, which is really saying something. This is BIG. Thank you for what you’ve created. It’s truly, truly special. I am so grateful.”
“There is no chance my podcast would have been created in such little time with as much guidance and clarity as I had without Ignite. I felt completely supported through the entire podcasting process, from ideation to recording to editing to putting it out into the world. Alana is an incredible teacher and so responsive to feedback and questions. For example, I asked for a how-to document to accompany for one of the videos and she made one almost immediately and sent it back to me within the hour! That type of support was invaluable. Alana brings a feminine energy to the podcast journey that makes you feel like you’re doing it with a friend. Do yourself a favour and be a part of Ignite. You won’t regret it!”
Ashley Rose Hogrebe, host of Work from the Road Podcast
“Ignite has saved me hours and hours of time in creating my podcast, well beyond the cost of my investment. I didn’t have to google search and debate and weigh options and figure out what to do, because Alana has already laid everything out simply and clearly from step 1- idea all the way through to launching live on iTunes. Ignite has made the podcast creation process seamless where it easily could have been a nightmare of stress and logistics.”
Rachel Sizemore, host of Ripen
“Ignite is so much more than a simple how-to guide for podcasting. Ignite offers you a road map which supports you as you navigate through the uncertainty, fear and doubt that typically comes up when you decide to step up as a podcast host. This course has saved me hundreds of hours of overthinking and procrastination, not to mention late nights scanning the internet for answers.”
Hannah Morgan, host of The Great Unravelling
“There’s no doubt in my mind that finding Ignite was the final piece I needed to bring my podcast vision to life. The wealth of knowledge and guidance this program provides is worth its weight in gold. It saved me SO much time and was presented in such a way, that it made it easy to follow and even easier to follow through. If creating a podcast is truly something that you want to bring to life, Ignite is the perfect companion. It will meet you where you are and gently guide you to where you’d love to be. It is as intuitive as it is insightful and it will help you bring to life, a podcast that reflects you through and through.”
Vana Feliciano, host of Quiet Brave Radio
HERE’S EXACTLY WHAT YOU’RE GETTING
Ignite is a comprehensive 12 week online program, featuring six powerful modules delivered to you every fortnight.
Ignite: Podcasting for Changemakers includes:
+ Access to the Ignite membership site packed full with interactive workbooks, checklists, templates, done-for-your scripts, guided meditations and coaching pep talks to support and guide you as you step behind the mic and beam your message out to the world.
+ 20+ video tutorials to step you through the entire recording, editing and technical setup of your podcast.
+ Never-told before stories from my journey as a podcaster so you can learn from my mistakes (and hopefully not make them yourself).
+ Access to the private Ignite Facebook group for ongoing support directly from me, bonus live trainings and activities and meet other women podcasters adventuring on the podcasting journey with you.
+ Lifetime access to the program plus receive regular updates as the podcasting technology world changes and evolves over time.
And all of this is broken down into a straight-forward, easy-to-understand formula, blended together with the perfect amount of heart and soul.
INSIDE EACH MODULE…
MODULE 1: VISIONING AND PLANNING
+ Uncover your clear and authentic podcasting why – this guy is going to anchor you in and keep you centred throughout your entire podcast journey.
+ Learn how to lay an energetic foundation for your podcast and then use this to explore your signature message, define your unique podcasting vibe and get clear on your perfect listeners.
+ I’ll teach you the secret recipe for a powerful podcast launch and then you’ll create your launch calendar and content plan.
+ How often should I podcast? How long should each episode be? Let’s tackle these questions and come up with an episode format and schedule that works for you.
+ Writing copy that connects: hear from marketing consultant and Facebook Ads specialist Kirsty Saint on how to write podcast copy that is going to draw your listeners right on in.
+ Feeling overwhelmed or like everyone’s doing this podcasting thing faster than you? We’ll explore how to move through overwhelm, FOMO and befriend the perfectionist.
MODULE 2: THE HOSTESS WITH THE MOST-EST
+ Let’s build your podcasting toolkit on a budget – we’ll talk microphones, headphones and recording software.
+ Learn the ingredients for creating a high-quality sound recording and follow the online video tutorials to help with the recording process.
+ Telling a compelling story: What makes a compelling story? How do we structure and shape a story? Learn how to incorporate the narrative arc to create compelling, unforgettable episodes.
+ The energetics of podcasting: hear from intuitive healer Lauren Aletta from Inner Hue about the role of the throat chakra in owning your message and speaking it out.
+ “I hate the sound of my voice!” – why this happens and what you can do about it.
+ Mothering yourself through the podcasting process plus learning through practice and curiosity.
MODULE 3: INTERVIEWING WITH INTENTION
+ Believe me when I say, you’ve got your own special kind of interview style your audience are going to love – let’s go exploring.
+ Learn how to find and select the perfect podcast guests and craft potent invitation emails they just can’t say no to.
+ Learn how to physically and energetically prepare for an interview, keeping your vibes high and your self-worth in check.
+ Dive into the magical world of intuitive interviewing. Learn how to use your intuition to guide the entire interviewing process from selecting guests, to formulating questions, to using intuitive cues during the interview.
+ Follow along with the comprehensive video tutorials to help with the technical components of the interviewing process.
MODULE 4: EDITING AND BUILDING BANGIN’ EPISODES
+ Edit, mix and build professional sounding episodes using the in-depth Audacity video tutorials (no sound engineers needed).
+ Got annoying background noise? Learn how to remove unwanted noise from your audio recording.
+ Learn how to balance volume levels between different people or different segments on your show.
+ Prepare your show notes using the handy interactive worksheets.
+ Call-to-action magic – learn strategies to ask for and encourage engagement from your community.
+ Mp3 formats and ID3 tags – SUPER important but often overlooked.
MODULE 5: SHARING YOUR EPISODES WITH THE WORLD
+ Learn the difference between podcast hosts, podcast directories and RSS feeds.
+ Use the step-by-step online tutorial videos to easily configure your podcast host and submit your podcast to Apple Podcasts – no technical brain blow-outs necessary!
+ Configure and prepare your website for podcast go-time.
+ Learn how to make the most of free WordPress plugins to create a podcast landing page and show notes to draw your listeners right on in.
+ Follow the simple publishing workflow checklist for editing, building, publishing and promoting your episodes – let’s streamline this process and make it as efficient and simple as possible.
MODULE 6: LAUNCH AND BEYOND!
+ Learn and implement my proven launch formula so your podcast has maximum reach and impact.
+ Tackling the ol’ fear monster that can rise up on launch day.
+ How to measure your success – outside of download numbers.
+ Powerful techniques to grow your email list using your podcast.
+ Selling your products and services on your podcast.
+ Learn proven strategies for engaging with your audience and finding out what it is they really need (cue content creation your community will go crazy for).
WHAT PEOPLE ARE SAYING
“My work with Alana was truly catalytic, powerful, and life changing. I felt so held by Alana in the depths of my podcast creation process, as if i could bring any part of my process to her and be met with heart, understanding, and incredibly wise guidance. Her attuned presence, professional know-how, and soulful invitations created a space of true growth and support. The Ignite program covered all the podcasting bases, and then some! From the subtle to the technical, Alana provided real tangible support throughout the entire process. I know without a doubt that I would have never created my podcast without Alana. I find myself still feeling supported and cared for by Alana’s tools and insights months after the program ended. I feel beyond grateful to have received Alana’s genius mentoring, I recommend working with her in the highest regard!“
Mackenzie Eason, host of Embodied Empowered Engaged
“Alana was an absolute GOD send in helping me bust through the fears and finally get my podcast into the world. Alana was like having a strategic partner in my back pocket while also being the tender yet fierce encourager I also needed to cross the finish line. In addition to her mentorship, Alana’s super clear technical instructions helped give me confidence that I actually *could* do the technical bits and pieces and I know without a doubt, the trainings saved me hours and hours and HOURS of time trying to figure it out all on my own. Working with Alana has been one of the best investments I’ve made to date.”
Jen Vertanen, host of Going There
“What an incredible course! I have loved how easy and engaging each module has been within Ignite and I finally feel confident and empowered to deliver my podcast out into the world. Every step of this process is put together so beautifully and there is so much support from Alana throughout every week. Thank you so much for creating Ignite. It is a very soulful and feminine approach to creating podcasts that supports every stage of this creative birth.”
“Not using age as an excuse, but I feel like technology can so easily baffle those of us who got their first email account in their mid-twenties. All I can say is thank GODDESS for Ignite – Alana Helbig’s brilliant podcast guide program. If you are thinking of starting a podcast, do NOT – I repeat – do not attempt this alone!! Especially if you are technically challenged. But even then, the soul, integrity, tuning-in guidance Alana gives is worth the program alone.”
Nicole Mathieson, host of Unbreakable
“Several weeks ago I was having some serious problems with my podcasts. I was at all ends with trying to find solutions. Google couldn’t even help me. Cue: this angel Alana Helbig. She stepped in, held my hand, coached me through my problems and sent me videos to save and keep, filled with amazing and super-valuable solutions. I couldn’t recommend Ignite: Podcasting for Changemakers more! Get Alana’s fantastic program and hire her to teach you the fast-track ways to make all your podcasting dreams come true. She is absolute magic.”
Vienda Maria, creator of The Free-spirited Collective
“Alana was so great in helping me narrow down my name and cover and as soon as I was done talking to her I knew exactly what I wanted to accomplish. I thought I was all over the place but she helped me get focused and reassured me that I really knew what I wanted to do as a podcast. That was a huge break for me. I hope to continue to get mentoring. It is amazing to bounce ideas and to have someone who has been there done that!”
“Honestly, when Alana first told me about Ignite, I knew it was going to change lives and that she had poured her heart and soul into it. But even then, it’s more than I imagined. I was so blown away by Alana’s content. It’s moved me. So if you’ve been dreaming about launching your own podcast with heart – I couldn’t recommend this resource more highly.”
Tahlee Rouillon, music composer at Sonesence
Frequently asked questions
Can’t I just Google how to set up a podcast?
It’s important to understand that the technical aspect of podcasting is only a teeny tiny percentage of what makes podcasting such a powerful platform. The power of podcasting, when it comes down to it, is all about you, your audience, your capabilities as an interviewer, and the energy, intention and vibe you bring to each episode. This is not something you can just ‘Google’. This is something I have learnt from months and months of podcasting, making big mistakes, picking myself up and starting again. This is the information that is going to fast-track your podcast journey in the most enjoyable and powerful way. And all of this can be found inside Ignite.
I’m technically challenged. Will I still be able to follow this program to setup my podcast?
Absolutely. All the technical elements in this program have been written in plain and simple language. You also have access to all the videos in the membership site which step you through the entire technical setup. You can watch these videos and follow along step by step. If you get stuck, ask your questions in the Facebook group (I’m there to support you). There is also an option to mentor with me if you’re the kind of person who thrives with 1:1 support.
How long does this course take?
Ignite is an 12 week online program, made up of six modules with each new module released every fortnight.
I want to fast track my podcast launch. Can I do this program in less than 12 weeks?
Yes, you absolutely can. I find most women need the full 12 weeks to work through the content but I know there are some movers and shakers out there. If that’s you, please flick me an email to firstname.lastname@example.org and let’s talk.
What podcast hosting platform do you recommend?
I personally use and recommend Libsyn. The Ignite program contains detailed tutorials on how to establish Libsyn as your podcast host.
I already have a podcast. Will this program be of any use to me?
While the program is laid out in a formula focussed on creating and launching a podcast, Ignite can also be used as a podcasting companion to be revisited again and again for ongoing guidance, to refine and realign to your message, and to deepen your podcasting art. So yes, this program will definitely be of use to you, even if you’ve already launched your podcast.
I want to start podcasting but don’t have an idea for a podcast topic yet. Will this program be of any use to me?
Absolutely! In the very first module of the program we explore who you are, your signature message and your audience. This will lead you to discovering your audience’s core needs and desires and, naturally, discovering how you can best serve them with a podcast.
What if I need some extra guidance?
This course is an incredibly interactive and fully supported program. I am there with you every step of the way. Where you feel stuck or like you need extra support you can ask away in the Ignite Facebook group where myself and 50 other women podcasters can help. Or, if you prefer more 1:1 time, sign up to the Ignite mentorship option to work closely with me throughout the 12 weeks.
How is the course delivered?
Ignite is broken up into six modules, delivered over a 12-week period, with each new module released every fortnight. The course content is delivered as a mixture of workbooks, video tutorials and audio trainings, made available in the Ignite membership site. There will also be bonus live trainings and challenges happening in the Ignite Facebook group over the 12 weeks.
When does the next round of the course begin?
The course officially begins on Tuesday 13 February. On this day, you’ll receive access to module one within the Ignite membership site. Each Tuesday for the 12 weeks, you’ll receive an email guiding you on what to focus on for that week.
What if I fall behind in the program?
You have full life-time access to Ignite, which means you can continue to view and access the course materials after the program has finished. It also means, you can move through the program in your own time and space. No stress!
Will this program teach me how to create a video podcast?
Unfortunately no. This program is designed specifically for audio podcasting only.
What is your refund policy?
Ignite has a 14-day money back guarantee. This means, if you are not happy with the program, you can email me at email@example.com within 14 days of purchase and you’ll receive a refund for the purchase price minus $50 AUD to cover administration and fees.
Got more questions? Hit me up at firstname.lastname@example.org.