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Laura Storm knew from a very young age that her passion was in the realm of environmental sustainability. Her entire career has been focused on creating transformation to more sustainable societies. She’s rubbed shoulders with people like Richard Branson and Arnold Schwarzenegger and worked on projects and organisations such as the Copenhagen Climate Council, the World Business Summit on Climate Change, Project Green Light and Sustainia.

Laura says her life was incredibly busy, yet this was her passion work, she loved it and she wanted to see change happen in this world. So she worked, a lot.

In 2015 something happened that would change the trajectory of Laura’s life.

Innocently playing with her daughter on her bed one afternoon, Laura fell and hit her head. This blow to the head caused a minor traumatic brain injury.

Unable to do anything – no TV, radio, reading, computer, even the sound of her daughter running around was unbearable – Laura was forced into a dark, deep silence. And this dark, deep silence wouldn’t go on for just a few weeks or months, it went on for over a year.

Forced to do nothing but sit in silence, walk in nature and meditate, Laura began one of the biggest untangling journeys of her life.

This journey came with resistance, confusion, pain and loneliness but it also gifted Laura a deep connection with herself and a new vision of what a sustainable world should really look like.

Strap yourself in, this is one incredible story.



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Laura Storm is an experienced thought-leader and international keynote speaker within the field of sustainability. She has dedicated her entire professional career to making global companies and organizations aware of the benefits of improved sustainability practice, helping global sustainable solutions succeed, and making the sustainability agenda more attractive. She is driven by a strong passion for improving the state of our societies and consciousness and helping in the push for a sustainable transition.

Laura is a World Economic Forum Young Global Leader and in 2013 Laura was awarded the Global Greenbiz’ “Worldchanger” Award. She has also been selected to join the World Economic Forum’s Expert Network as an expert in sustainable development and climate change and serves as an Advisory Board member on the WEF ‘Shaping the Future of Urban Development and Services Initiative’.

Among projects and organizations that Laura has headed and helped initiate are the Copenhagen Climate Council, the World Business Summit on Climate Change, Project Green Light, and Sustainia. All with a strong commitment to combat climate change and transform our societies towards sustainability. Laura’s results are a testament to how her work is making a real difference for millions all over the world.

Under Laura’s leadership, Sustainia became a global mega-brand within sustainability with an outreach to more than 170 million people, a database of 4000 sustainable solutions, multiple state-of-the art publications and thought leadership, and a unique partner network. Global organizations are still, to this day, pointing towards Sustainia as a guiding star for communicating sustainability. Business schools and universities have implemented Sustainia’s publications in their curriculums and the Sustainia100 solutions are used all over the world to exemplify sustainable business models.

Laura has a Master in Political Communication and Leadership from Copenhagen Business School and has previously studied at Westminster Business School in London. Laura lives in Copenhagen with her partner Ulrik and daughter Roxie.

Connect with Laura at:

+ Website:
+ Instagram: @storm_laura
+ Facebook: /laurastorm111



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