KindFolk Brand Kit
Eco-friendly, warm, confident, bold
Only 8 remaining
With a focus on simple and natural design, the KindFolk brand is perfect for sustainable businesses. The primary logo uses timeless sans-serif typography for a confident and strong vibe, while the alternative outlined secondary logo provides a modern and eco-friendly feel. A suite of hand-drawn illustrations bring warmth and fun, and can be used for visual storytelling across your socials, website and marketing collateral. The overall aesthetic is minimalist, calming and connective.
Take a look inside
Take a look inside
Premade primary and secondary logos
Your business name will be added to these premade logos. Choose between all caps, capitalised case or all lowercase.
Premade brand marks
Your business name and initials will be added to these premade brand marks.
Custom colour palette
Colour is key to helping people remember your brand — so yours must be unique. Our branding specialist will custom-select the perfect palette for you, based on your business style, photography and existing assets. We’ll ensure your colours meet best-practice accessibility standards, and look ace when layered across websites, social media templates and other collateral. Never again feel frustrated or overwhelmed when trying to find the right colours for your biz.
Custom font pairings
Typography has a huge influence on the look and feel of your brand, and needs to reflect the unique vibe of your business. But choosing fonts is hard! Our branding specialist takes away the guesswork by custom-selecting a font system just for you, based on your responses to a branding questionnaire. With perfectly paired typography to use as headings, body fonts and button fonts, your visual identity will feel cohesive and recognisable.
Social media templates
Bring your socials into brand alignment while speeding up the process of creating cohesive content — no more fiddling for hours with clunky designs. You’ll receive a suite of editable Canva templates, personalised with your colours, fonts, logo and brand marks. Designed in both square and vertical (Instagram Stories) sizing, you’ll be empowered to make beautifully on-brand socials posts and other collateral, fast.
Plus these hand-drawn illustrations
Perfect to use on your socials and website.
Section Styles vertical-lines
This brand kit is perfect for…
Kind-hearted folks working to protect our precious planet. Think land and ocean conservationists, tiny home and sustainable housing specialists, permaculture designers, eco-clothing and eco-adventure brands, health and wholefood stores and organic farmers.
Having said that, our brand kits are super flexible and can be personalised to suit any industry. If you want a modern yet timeless brand that blends mixed font variations with just enough understated design to highlight your work — KindFolk is for you.
Press play to take a guided tour
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“I resonated with the new branding instantly.”
It brought a fresh vibe to my emails, website, book cover, presentations, and social media. The social media templates saved me a lot of time and made utilising the branding kit feel effortless. I now have a cohesive visual identity that I feel proud of, is recognisable and that communicates my brand values.
Danielle Gardner, Quiet Marketing coach, Spain
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“A game changer for my business.”
The reinvigorated brand resonates strongly with my regular clients and has received positive feedback. Maintaining consistency across all platforms, from social media to newsletters, has become seamless. The cohesive brand identity has not only enhanced my professional image but has also facilitated the creation of new offerings.
Jen Hamilton, Core Life Yoga, Bryon Bay Australia
Intentional
Branding
Intentional
Branding
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Expertly designed
Created via collaboration between a branding expert and a web designer, our intentionally crafted brand kits ensure you have everything you need for an aligned and professional visual identity, while also meeting digital accessibility best-practice requirements.
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Exclusive & personalised
Offered to a maximum 10 businesses only, each kit is retired from sale once this limit is reached. And because you can personalise key design elements, the end result feels truly ‘you’, creating a brand that resonates, speaks directly to your ideal audience and that won’t be found anywhere else.
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Ready to go in 10 days
Forget DIY frustration and confusion. In just 10 business days, your personalised brand kit and helpful social media templates will be complete, ready for you to create polished visuals for your business with ease, confidence and clarity.
How it works
What’s included
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We’ll add your business name to two logo options: a primary logo using timeless sans-serif typography for a strong and confident vibe, plus a secondary logo in an outlined font that offers a modern and eco-friendly feel. Choose between all caps, capitalised case or all lowercase – giving you flexibility in your design.
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We’ll add your business initials to four brand mark options. Two circled options offer the chance to display your full brand name or a short tagline, while another two pared-back options contain simply your business initials in an elegant outlined style. These symbols or stamps are the most distilled version of your brand and are ideal for a lighter touch in places such as your social media profile images, website favicon and layered marketing collateral.
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Custom-selected for your business, to perfectly complement your photography and existing business assets. We also advise on colour contrast to help ensure your branding meets Accessibility Standards, helping make your business (and the internet) a kinder and more inclusive place for all types of people, including those with vision impairments.
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Custom font pairings to use across your website and marketing materials, ensuring your visual identity is cohesive and recognisable.
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You’ll receive 11 playful and fun hand-drawn illustrations, customised in all the colours of your palette. This includes six environmental and community-themed icons plus five business-themed icons. Perfect to use on your socials and website.
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Created in Canva, these editable templates will be customised with your colours, fonts, logo and brand marks. You’ll receive 4 square options and 4 vertical (Instagram Stories) options. Template types include sharing tips, blog articles or podcasts, events and upcoming workshops.
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All logos, brand marks and illustrations come in the necessary file types – .eps, .svg, .png, .jpg, .pdf – so they can be used across multiple mediums including in print and on the web.
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A detailed branding questionnaire for you to fill out, so we can understand your business and creative vision.
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Our highly experienced brand expert’s creative eye, skill and knowledge will be beamed directly at your business, ensuring your brand is the perfect fit. We gotta say, she really nails these kits!
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A mini Brand Guidelines document so you can ensure consistency across all your platforms. Plus a helpful handover document with tips and tutorials guiding you on how to start implementing your brand across your business.
Option 1 (save $500)
Brand kit as part of website package
Investment: $1,500 aud (+gst)
(roughly $1,000 usd)
Option 2
Brand Kit only
Investment: $2,000 aud (+gst)
(roughly: $1,350 usd)
Special client discount: If we’ve worked together before , you’re entitled to a $500 client-exclusive discount on the brand kit of your choice (total price $1500 aud). Email Alana for your discount code.
Got questions? Read our full FAQs here.