How I turned my podcast into a business


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Back in 2016, I decided to take a leap. I’d been podcasting for over a year and absolutely adored it. What I wasn’t adoring was my current job. So I quit my job and decided to have a go at turning my podcasting passion into a business.

I spent three months in my creative cave, writing the Ignite: Podcasting for Changemakers program. Then, towards the end of 2016, I launched the program and myself as a women’s podcast mentor into the world.

Nine months on, my business is gaining traction and momentum, most of which I owe to podcasting.

As the doors to Ignite have reopened again, I felt now was a great time to share more of my story with you.

I invited my good friend, Nicole Mathieson onto the show to pepper me with questions about my journey from a blogger to a podcaster to creating an online business.

We explore:

+ My foray into the online world as a blogger.

+ What happened when I switched from blogging to podcasting (hint: things exploded!)

+ How I turned my podcast into an online business and how podcasting has continually facilitated the growth of my business.

+ Why I created Ignite: Podcasting for Changemakers and what you can expect when you join the program.


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Alana Helbig is a podcast mentor, creator of the online program Ignite: Podcasting for Changemakers and hhost of the podcasts Untangled, Podcast with Heart and She Makes Magic. With over 15-years combined experience in business management, IT consulting, blogging and podcasting, Alana brings a wealth of knowledge and a unique ability to clarify and simplify the often confusing language of the online world. Using just the perfect blend of soul and strategy, Alana guides women into the heart and essence of their podcasting message, igniting powerful and purposeful conversation through the podcasting platform.

Connect with Alana at:

+ Untangled Podcast: Untangled | Subscribe on iTunes
+ Website:
+ Facebook: /alanahelbigbiz
+ Instagram: @alana.helbig



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