Canopy NYC
Indoor play and movement studio
Client location: Brooklyn, New York
Project tasks: Branding, stock imagery curation, Squarespace website
Brand type: Willow Brand Kit
Website type: Amber one-week website
Logo design: Flavia Quintabani
Warm
Inclusive
Calm
About the project
Canopy provides a nurturing and inclusive space for play that is calming, full of natural light and warmth while being free of overstimulation and loud noises. Of course, Canopy's branding visuals and website needed to reflect this same vision.
We selected a light, calming and earthy colour palette, and a mixed font system giving both a modern, fresh and elevated look while being clean and welcoming. The line art and organic shapes then added a playful touch, without feeling busy or overwhelming.
We curated a library of on-brand stock images and, from here, we had a super strong branding foundation on which to build. The Amber one-week website base design was ideal for the Canopy vision, with just a few minor customisations being added to best reflect Canopy’s offerings.
With a minimal and spacious aesthetic and the cute line art icons playfully popping up across the site, this wellness brand and Squarespace website has definitely ticked all the boxes.
Kind words from this client