LB Group
Conscious investments to help the planet thrive
Client location: Australia-wide
Project tasks: Branding
Branding type: Custom brand identity
Intelligent
Ethical
Profitable
About the project
LB Group dedicates itself to conscious investing with a mission to foster the wellbeing of our planet. They were seeking a brand identity that mirrors the organisation's core values – ethical, profitable, nurturing, intelligent, and strategic.
We crafted a unique brand identity adaptable to various mediums, from print and social to web. Combining a curated colour palette infused with earthy, nature-centric Australian hues, alongside a clean font pairing, the result – a modern, minimalist vibe that seamlessly aligns with the other entities under the LB Group umbrella.
As a final touch, we provided a comprehensive brand guideline. This ensures a cohesive and structured approach when the LB team create reports, presentations, and other marketing collateral—ultimately safeguarding the brand's consistency across all platforms and assets.
Kind words from this client